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Selling A Home

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We Help You Price Your Home Right

Tash Team is Here To Help Sell Your Home

When selling your home, there are no guarantees that a buyer will simply walk through the front door. There are steps that you need to take so that your property receives maximum exposure to attract a ready, willing and able buyer. The appearance of your home, a buyer’s first impression, and other considerations can also affect the sale of your home. Effective marketing will help ensure that your home is sold in a timely manner at the best price. Below is a list what our Team can do to market your home.

Staging

Home staging can set you apart from your competition and lead to a quicker sale, for more money. Many buyers are able to visualize changes that can be made to a home, but most see only what is right in front of them, right now.

Professional Photos

With the premium photography we use, homes listed with us are viewed several times. Your home will most likely be viewed by a prospective buyer.

Virtual Tour

Our professional Virtual Tours boost your online marketing to a higher level. Potential buyers can view this virtual walkthrough anytime—anywhere from their computer or mobile device. Virtual Tours help your homes achieve more exposure, with listings receiving substantially more views than listings without a tour.

Open Houses

Professional photos and virtual tours are excellent marketing tools in marketing your home. However, nothing compares to a potential home buyers seeing your home in person. Offering an open house will set you apart from your competition who does not offer an open house. Our team will hold open house every now and then until we get the most qualified buyer for your home.

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How Our Team Will Market Your Home

Premium Internet Marketing

As one of the top luxury real estate agent, The Tash Team’s listings are viewed by buyers three times more than regular listings. Homes listed with us our all over the internet such as Zillow, Trulia, Realtor, and other major real estate websites. We also advertise on different social medias. We’ve reached more than 75,000+ unique visitors via social media and real time media including websites like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and more.

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Direct Mail Campagin

One of the many ways we will market your home is through our sophisticated direct E-mail and print market campaign.

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Print

While a web presence and direct mail campaign are very important in marketing, printed newspapers and magazines are a staple in real estate sales. By utilizing a variety of publications throughout the state, we have been successful in reaching buyers with the homes they are searching for.

MLS

Utilizing the MLS as a seller will allow your home to be listed on MLS systems. All MLS registered agents will know that it is for sale and they will be able to help your agents to sell your home by bringing more buyers to you. Your chances of selling more quickly and at the right price are much better.

The Tash Team

Betty ​ Toroyan Tashakorian

Luxury Specialist and Team Lead
DRE# 01403832
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Ozstar De Jourday

Sales Associate
DRE# 00625377
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Caroline Nonnenmacher

Licensed Real Estate Assistant
and Marketing Coordinator
DRE# 02098819
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Alan Loghman

Sales Associate
DRE# 01985994
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Noylan Dunn Pulaski

Sales Associate
DRE# 01998857
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Essy Farhoumand

Sales Associate
DRE# 00716880
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Betty Toroyan Tashakorian

Luxury Specialist and Team Lead
DRE# 01403832

Betty Toroyan brings more than 20 years of experience in residential sales to the team. Guided by a sense of responsibility to her clients, Betty leverages her tireless work ethic, marketing skills and knowledge of interior design to provide her buyers and sellers with a superior standard of support and service.

A lifelong fascination with home décor and interior design motivated Betty to pursue a career in real estate. Drawing from the time she spent working with top designers such as Gianni Versace and Tom Ford, she helps her sellers maximize their homes’ aesthetic appeal and helps her buyers visualize the potential of specific properties.

Betty has successfully combined these skills with her attention to detail and focus on developing comprehensive marketing plans. By utilizing professional photographers and implementing sweeping advertising campaigns across the most widely read print and online destinations, she delivers high sale prices for her sellers.

Having studied International Law, Betty is adept at contract negotiations and highly skilled at working with people of differing cultural backgrounds. An active board member for the French American Women’s Club and a member of the Women’s Council of Realtors, she is committed to give back to the community where she works and lives with her twin daughters.

Ozstar De Jourday

Sales Associate
DRE# 00625377

With his trademark smile, record-breaking sales, and soul surfer personality, Ozstar De Jourday has become a staple of the La Jolla real estate scene.

A native Californian, Ozstar has established himself as an industry visionary, having facilitated multiple high dollar sales including the $75 million dollar sale in the La Jolla luxury MDU market. HIs commitment to excellence and discretion has made him a valuable member of the Tash Team.

Outside of Real Estate, Ozstar enjoys spending time with his children, surfing the beautiful California coast lines and hiking.

“I love La Jolla and would not ever live anywhere else in this world, and I have Traveled enough to know.” Ozstar De Jourday

Caroline Nonnenmacher

Licensed Real Estate Assistant and Marketing Coordinator
DRE #02098819

Marketing Innovator with a Sales Mindset, Caroline manages all marketing programs for the Tash Team’s portfolio across the La Jolla and San Diego markets.

Caroline has comprehensive knowledge in creating and implementing marketing programs for brands and businesses across several high-growth industries – including fashion, marketing technology and real estate.

Originally from Brazil, Caroline has been a La Jolla resident for over 16 years and is fluent in English, Portuguese and Spanish. She earned a B.A. degree in International Business with a minor in Spanish from San Diego State University and went on to receive an MBA in Finance. As a licensed real estate sales agent, Caroline brings an extensive level of market knowledge and marketing expertise, for both La Jolla and San Diego, to the Tash Team’s portfolio.

Alan Loghman

Sales Associate
DRE# 01985994

Alan Loghman is a licensed Real Estate sales agent in La Jolla, Ca. Originally from Iran, Alan has been a La Jolla resident for over 30 years. He holds an MBA from Cal Poly San Luis Obispo and is fluent in both English and Farsi. 

Prior to successfully transitioning into luxury coastal Real Estate sales, Alan owned and operated a residential and commercial construction company in San Diego for over 30 years. His avid approach for developing relationships, displaying integrity and ability to negotiate conditioned him to best service his Real Estate clients. As a member of the Tash Team, Alan is committed to offering his clients a world-class experience.

Noylan Dunn Pulaski

Sales Associate
DRE# 01998857

Noylan Dunn Pulaski grew up in real estate, with a mother that was an avid investor.

Noylan’s experience ranges from residential development, sales, investing to remodeling. She takes great pleasure in assisting anyone with their new home purchase and can take it a step further in helping her buyers, not only find a great home, but share ideas to customize the home, if necessary. This skill has proved very useful when working with sellers who want to present their home in a way that will maximize the amount it sells for. Noylan strives to assure you know that you are her number one priority and make your home buying experience as easy as possible.

Noylan is a proud mother of an equestrian daughter and a Rancho Santa Fe resident and enjoys being a fitness competitor as a hobby.

Essy Farhoumand

Sales Associate
DRE# 00716880

Sought after for his discretion and knowledge of the La Jolla and San Diego markets, Essy has built a trusted reputation amongst San Diego’s elite clientele who unwaveringly rely on his expertise. His strong sense of integrity and innate ability to negotiate for his clients has consistently placed Essy as one of the most sought after Berkshire Hathaway real estate agents.

Originally from Iran, Essy received a PHD in finance from San Diego State University and is fluent in both English and Farsi. He and his family have resided in La Jolla for over 45 years.