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Selling A Home

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We Help You Price Your Home Right

Tash Team is Here To Help Sell Your Home

When selling your home, there are no guarantees that a buyer will simply walk through the front door. There are steps that you need to take so that your property receives maximum exposure to attract a ready, willing and able buyer. The appearance of your home, a buyer’s first impression, and other considerations can also affect the sale of your home. Effective marketing will help ensure that your home is sold in a timely manner at the best price. Below is a list what our Team can do to market your home.

Staging

Home staging can set you apart from your competition and lead to a quicker sale, for more money. Many buyers are able to visualize changes that can be made to a home, but most see only what is right in front of them, right now.

Professional Photos

With the premium photography we use, homes listed with us are viewed several times. Your home will most likely be viewed by a prospective buyer.

Virtual Tour

Our professional Virtual Tours boost your online marketing to a higher level. Potential buyers can view this virtual walkthrough anytime—anywhere from their computer or mobile device. Virtual Tours help your homes achieve more exposure, with listings receiving substantially more views than listings without a tour.

Open Houses

Professional photos and virtual tours are excellent marketing tools in marketing your home. However, nothing compares to a potential home buyers seeing your home in person. Offering an open house will set you apart from your competition who does not offer an open house. Our team will hold open house every now and then until we get the most qualified buyer for your home.

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How Our Team Will Market Your Home

Premium Internet Marketing

As one of the top luxury real estate agent, The Tash Team’s listings are viewed by buyers three times more than regular listings. Homes listed with us our all over the internet such as Zillow, Trulia, Realtor, and other major real estate websites. We also advertise on different social medias. We’ve reached more than 75,000+ unique visitors via social media and real time media including websites like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and more.

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Direct Mail Campagin

One of the many ways we will market your home is through our sophisticated direct E-mail and print market campaign.

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Print

While a web presence and direct mail campaign are very important in marketing, printed newspapers and magazines are a staple in real estate sales. By utilizing a variety of publications throughout the state, we have been successful in reaching buyers with the homes they are searching for.

MLS

Utilizing the MLS as a seller will allow your home to be listed on MLS systems. All MLS registered agents will know that it is for sale and they will be able to help your agents to sell your home by bringing more buyers to you. Your chances of selling more quickly and at the right price are much better.

The Tash Team

Betty ​ Toroyan Tashakorian

Luxury Specialist and Team Lead
DRE# 01403832
BettyTASH-JDixxPhoto-8v3
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Caroline Nonnenmacher

Licensed Real Estate Assistant
and Marketing Coordinator
DRE# 02098819
TASHTeam-JDixxPhoto-160-2v2
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Zach Albence

Real Estate Agent
DRE# 02239555
zach-tash
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Soraya Baloyan

Sales Associate
DRE# 01267643
soraya
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The Tash Team

Betty ​ Toroyan Tashakorian

Luxury Specialist and Team Lead
DRE# 01403832
BettyTASH-JDixxPhoto-8v3
Read More

Ozstar De Jourday

Sales Associate
DRE# 00625377
TASHTeam-JDixxPhoto-140v2
Read More

Caroline Nonnenmacher

Licensed Real Estate Assistant
and Marketing Coordinator
DRE# 02098819
TASHTeam-JDixxPhoto-160-2v2
Read More

Robin De Jourday

Sales Associate
DRE# 01425493
TASHTeam-Robinv3
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Zach Albence

Real Estate Agent
DRE# 02239555
zach-tash
Read More

Soraya Baloyan

Sales Associate
soraya
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Emma De Jourday

Sales Associate
DRE# 02186718
2
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Whitney Cochrane

Sales Associate
DRE#02208612
1
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Betty Toroyan Tashakorian

Luxury Specialist and Team Lead
DRE# 01403832

Betty Toroyan brings more than 20 years of experience in residential sales to the team. Guided by a sense of responsibility to her clients, Betty leverages her tireless work ethic, marketing skills and knowledge of interior design to provide her buyers and sellers with a superior standard of support and service.

A lifelong fascination with home décor and interior design motivated Betty to pursue a career in real estate. Drawing from the time she spent working with top designers such as Gianni Versace and Tom Ford, she helps her sellers maximize their homes’ aesthetic appeal and helps her buyers visualize the potential of specific properties.

Betty has successfully combined these skills with her attention to detail and focus on developing comprehensive marketing plans. By utilizing professional photographers and implementing sweeping advertising campaigns across the most widely read print and online destinations, she delivers high sale prices for her sellers.

Having studied International Law, Betty is adept at contract negotiations and highly skilled at working with people of differing cultural backgrounds. An active board member for the French American Women’s Club and a member of the Women’s Council of Realtors, she is committed to give back to the community where she works and lives with her twin daughters.

Caroline Nonnenmacher

Licensed Real Estate Assistant and Marketing Coordinator
DRE #02098819

Marketing Innovator with a Sales Mindset, Caroline manages all marketing programs for the Tash Team’s portfolio across the La Jolla and San Diego markets.

Caroline has comprehensive knowledge in creating and implementing marketing programs for brands and businesses across several high-growth industries – including fashion, marketing technology and real estate.

Originally from Brazil, Caroline has been a La Jolla resident for over 16 years and is fluent in English, Portuguese and Spanish. She earned a B.A. degree in International Business with a minor in Spanish from San Diego State University and went on to receive an MBA in Finance. As a licensed real estate sales agent, Caroline brings an extensive level of market knowledge and marketing expertise, for both La Jolla and San Diego, to the Tash Team’s portfolio.

Zach Albence

Real Estate Agent
DRE# 02239555

Connecting Clients with Their Dream Home in La Jolla and Beyond Born and raised in La Jolla, Zach Albence brings a deep-rooted passion for San Diego and a wealth of experience to the world of real estate. After earning his degree with honors in Finance with minors in Entrepreneurship and Real Estate from Santa Clara University, Zach returned to his hometown with a mission: to help clients find their perfect home while leveraging his unique background and local expertise.

Zach’s real estate journey was formed by his early exposure to estate planning and real estate, thanks to his father, a distinguished local trust and estates attorney. From a young age, Zach was involved in the intricacies of important contracts while working as a law clerk in high school and during college summers, giving him a solid foundation in managing smooth and successful transactions. This experience, combined with his lifelong interest in interior design, architecture and real estate allows Zach to offer clients invaluable insight into how to maximize the value of their homes, with a unique understanding of location value.

Whether a client is buying or selling, Zach understands real estate decisions are significant milestones. His dedication to providing exceptional customer service comes from years of experience obtained while giving aquatic tours of La Jolla’s coastline in big surf or serving as a notary public for estate transactions during his formative years. Zach ensures every client feels confident and supported throughout the process.

Outside of work, Zach is deeply committed to his community helping organize local events, participating in beach cleanups, and competing in golf tournaments. He’s always looking for ways to give back to the place he calls home. An avid surfer and former nationally ranked freestyle skier, Zach enjoys staying active and connecting with people through his passions. Client’s of Zach, gain a caring, dedicated advocate who knows San Diego real estate intimately and offers each the opportunity to make the best possible real estate decision for their future.

Soraya Baloyan

Sales Associate
DRE# 01267643

Motivated by a sense of responsibility to her buyers and sellers, Soraya Baloyan is known for her diligence and professionalism. A specialist in residential real estate since 2000, Soraya has excelled by leveraging her proficiency with negotiating and talent for marketing, as well as her ability to help her clients achieve their goals, regardless of market conditions.

The results speak for themselves. Soraya earned the Chairman circle gold award for her sales in 2015, ranking her in the top seven percent of more than 50,000 Berkshire Hathaway agents nationwide. She was also honored with a Certificate of Appreciation from The Charitable Foundation, in recognition of her ongoing support for the comunity.

Soraya is known for providing her clients with concise, thorough information and believes her success has been a result of her straightforward approach, follow through and focus on evaluating each transaction.

Ozstar De Jourday

Sales Associate
DRE# 00625377

With his trademark smile, record-breaking sales, and soul surfer personality, Ozstar De Jourday has become a staple of the La Jolla real estate scene.

A native Californian, Ozstar has established himself as an industry visionary, having facilitated multiple high dollar sales including the $75 million dollar sale in the La Jolla luxury MDU market. HIs commitment to excellence and discretion has made him a valuable member of the Tash Team.

Outside of Real Estate, Ozstar enjoys spending time with his children, surfing the beautiful California coast lines and hiking.

“I love La Jolla and would not ever live anywhere else in this world, and I have Traveled enough to know.” Ozstar De Jourday

Robin De Jourday

Sales Associate
DRE# 01425493

Originally from Sacramento, Robin De Jourday has loved seeing the expansion of La Jolla over the past 24 years. Her booming transactions in short-term luxury rentals gave her a significant precedence in La Jolla real estate early in her career. Robin understands the desire to build tangible wealth and will strategically illustrate you the value of working with a member of the Tash Team. Her wish is to make your transaction process “short and sweet”.  

 

As former Vice President of the Windansea Surf Club in La Jolla, Robin immerses herself in community events such as coordinating volunteers for the San Diego Kiwanis Club Foundation. Robin loves La Jolla’s easy access to local community amenities 

that allows her to connect with her neighborhood organically. 

 

In her spare time, you’ll find Robin at Windansea beach strolling through the sand or walking her Rottweiler with her husband and grandkids. 

Emma De Jourday

Sales Associate
DRE# 02186718

A La Jolla native and second-generation real estate agent, she blends a deep connection to San Diego’s community with an enthusiasm for architecture and interior design. Inspired by her family’s success in real estate, she is dedicated to helping clients achieve their dreams, whether it’s finding the perfect home or maximizing a property’s appeal for sale. As a lifelong member of the Windansea Surf Club and a seasoned traveler with strong European ties, she brings a unique global perspective and creative vision to every transaction. Fluent in both English and Swedish, she guides clients with expertise and a genuine love for real estate.

Whitney Cochrane

Sales Associate
DRE#02208612

Whitney’s expertise is in hospitality. As a guest service specialist at a local vacation rental company and a part owner and operator at a local restaurant, she excels in customer service, organization, and prioritization. She has also worked as her mother’s real estate assistant and transaction coordinator. With over a decade of experience in the industry, she is excited to continue advancing in her career.

Her innate ability to engage and connect with people is truly remarkable. Her clear, respectful, and professional communication style makes her a valuable asset to any team. Whitney works hard and diligently to ensure that her clients feel supported, encouraged, and understood before, during, and after the transaction.

Outside of work, you can often find Whitney in nature—whether in the ocean, exploring tide pools, at parks, or on bike rides and walks along the bay with her husband and son.


Whitney has also been teaching yoga for over six years, which helps her stay mindful and connect with her community. Just as she guides her students into poses, let her guide you… home!